Human Authorship
US law exists to further “the progress of science and useful arts” by guaranteeing you the rights to your own work. We champion that principle as AI-driven creation challenges it.
IP & entertainment law
Your Mind Is Your Property.®
You made it. You should own it, license it on your terms, and be able to stop anyone who takes it. That’s our mission.
Our vision and purpose
Keeping Your WorkSafe and Productive
Zala IP Law was founded to help creatives and entrepreneurs protect their ideas and monetize them. Protecting the work is only half of the job. The point is intellectual property that stays defensible and stays earning.
Safe And Productive
Protection is the floor, not the ceiling. We help strategic-minded IP holders protect their intellectual property with the goal of maximizing its actual worth over time.
At The Heart Of The Business
Your IP is often sitting inside your marketing, your product design, your sales targets, and your client experience. Strategic IP use and its protection maximizes profit.
Rights That Carry Over
Name, image, and likeness (NIL) rights now require protecting personal brands and having knowledge of internet and privacy law. We help with protecting rights that carry over from the physical into the digital space.
Your Brain, Your Brand,Your Bottom Line
Intellectual property drives growth and innovation and sits at the heart of successful entrepreneurship. Without robust legal protection, that same property is exposed to infringement and lost revenue.
Three Assets Worth Protecting
Your Brain
Your IP In All Forms, Writing, Music, Film, SoftwareCopyright
Your IP In All Forms, Writing, Music, Film, SoftwareCopyright
Your Brand
Name, Logo, Likeness, Brand ProtectionTrademark
Name, Logo, Likeness, Brand ProtectionTrademark
Your Bottom Line
Licenses, Royalties, DistributionContract
Licenses, Royalties, DistributionContract
What Strategy Is Worth
7–15%
Higher, each year
Where It Decides The Outcome
Music
Masters, publishing, sync, samplesLicensing
Masters, publishing, sync, samplesLicensing
Film & TV
Chain of title, clearance, deliveryDistribution
Chain of title, clearance, deliveryDistribution
Publishing
Subsidiary rights, reversion, optionsLeverage
Subsidiary rights, reversion, optionsLeverage
No matter the size of your production or your portfolio, deliberate licensing and management is what turns protection into revenue. We are here to protect your intellectual property and to unlock what it is actually worth.
The 7–15% figure is an industry estimate for holders who actively license and manage their portfolios, not a projection for any individual matter.
What we handle
One Firm Acrossthe Whole Portfolio
Zala IP Law serves creators, entrepreneurs, and production companies in Atlanta, New York, Nashville, Los Angeles, and beyond.
01
IP Licensing & Assignments
License with confidence. Terms drafted clearly in your interest and with your feedback.
Open 02Copyright & Trademark Law
Register, maintain, and enforce. Protect yourself federally and enforce nationwide or global rights against infringers.
Open 03Music, Film, & TV Contracts
Feel safe in your agreements. Recording, producer, sync, work-for-hire, and talent/model agreements.
Open 04Production Legal & Insurance
Be protected and maintain compliance. Chain of title, releases, E&O requirements, and vendor paperwork.
Open 05Music Sample & Copyright Clearance
Protect against unauthorized uses and get your own uses cleared before the release date.
Open 06CRM & Music Publishing
Land the publishing deal, register the work, and make sure the money finds you.
Open 07Internet Law
Tackle online infringement and defamation from takedown notices through platform escalation.
Open 08Personal Brand & NIL Rights
Safeguard name, image, and likeness (NIL) rights across endorsements, collaborations, and synthetic media.
Open 09Literary & Publishing Deals
Structure author and publishing agreements to keep leverage, protect ancillary rights, and maintain ownership reversion rights.
OpenBased in Atlanta: see our Atlanta intellectual property and entertainment law office, or compare all nine practice areas. Questions we hear often: someone filed a trademark for my brand and the 2026 mechanical royalty rate.
Shreepal “Shreeps” J. Zala
Founder · Principal attorney
Who you work with
Focused Counselfor IP-Driven Business
Shreepal “Shreeps” J. Zala performed professionally as a guitarist before law school. After earning his Economics degree at Emory University, he studied guitar performance at the prestigious Atlanta Institute of Music and Media. He is familiar with the client side of recording agreements, split sheets, royalty statements, and the ins and outs of the entertainment industry. That perspective not only informs his law practice and client relationships, it is central to his advocacy for human authorship, mental health, and IP protection for all people in the age of AI.
He received his J.D. from Georgia State University College of Law, where he earned a certificate in Entertainment, Sports and Media Law with honors, was President of the Sports and Entertainment Law Society (SELS), and earned the CALI Excellence for the Future Award in Information Privacy Law. He focused his coursework on Copyright Law, Entertainment Law, and IP Licensing, as well as Cybersecurity, Privacy, and Internet Law.
You deal with him directly. Day to day, that means your needs are listened to on your licensing agreements, copyright clearances, trademark filings, talent and production deals, brand partnerships, and music publishing. Part of our job is leaving you with a clearer view of what sits underneath the matter, so your next deal runs into fewer issues. We want our clients to be better informed than when they started working with us.
Practice
IP, Entertainment, & Business Law
Jurisdiction
Global, U.S. Nationwide
Admitted
State Bar of Georgia
J.D.
Georgia State University
College
Emory University (GA)
High School
The Haverford School (PA)
In their words
Responsive, Plain-Spoken,and Hard to Rattle
Shreeps at Zala Law is nothing short of professional, knowledgeable, and responsive. Anytime I had a question or concern he was quick to answer and knew exactly how to navigate the scenario. I work in video and photography. I was caught up in a contract dispute with a client and they threatened to sue. I was completely lost without any idea where to start. But then Shreeps was able to deal with them and kept it from getting worse. The peace of mind he was able to provide is something that was really important. I highly recommend Zala Law and will be using him for any and all of my future needs.
Jon Feathers
Zala is incredibly knowledgeable and helpful when it comes to IP. I had a great time working with him starting with the intro call!
Sabrina Aziz
As a German company, we needed support in two IP cases with the USPTO. Working with Shreepal was a great pleasure! He handled our cases highly professional, quick and friendly. We will definitely work with Shreepal again and highly recommend his service.
Sebastian Denef
Very responsive! Very informative! Very fair! Awesome attorney! Will hire again if any legal services are ever needed!
Guy Wallace
Working with Shreepal was a GREAT experience. He quickly identified that my situation did not require immediate action and advised me accordingly, which saved me from unnecessary expenses. His honesty, expertise, and clear communication really stood out. If you’re looking for someone trustworthy and knowledgeable in trademark law, I highly recommend him.
Vendors Point Of View
Attorney Shreepal Zala is a kind lawyer who works with transparency. I will recommend Zala Law, LLC to anyone looking for contractual guidance or help in filing trademarks for protecting their intellectual properties.
Charlie Hulse
Working with Shreepal was extremely easy, fast, and pleasant. He completed everything I needed successfully within just a few hours. Communication was clear, efficient, and professional throughout the process. I would absolutely work with him again.
M L
Our consultation was very thorough and helpful. My business had some trademark issues and IP concerns; our meeting clarified my next steps to prevent any legal issues!
Dan Lawson
A truly professional, knowledgeable, precise, and generous person. He’s not just a lawyer, he’s also a genuinely great person. I recommend him to anyone who needs legal representation.
Christian Mantovanelli
Extremely pleased with the service, communication and performance provided by Zala Law. They answered all of my questions and concerns throughout the entire process. Would highly recommend using their services.
Mike Sajdak
I was very pleased with the visit. The information was very helpful. The most delightful part was how personable the conversation was.
James W. Ford
I had an exceptional experience working with Shreepal Zala. He is extremely knowledgeable and thorough, ensuring every detail is covered while maintaining an impressively fast turnaround time. Beyond his professional expertise, Shreepal is incredibly empathetic and personable, making the entire process smooth and stress-free. I highly recommend him!
Ray Martinez
Super professional! He helped me file a trademark application!
Гиоргий Закрошвили
Attorney Shreepal “Shreeps” J. Zala, of Zala Law, provided exceptional support and attention throughout my legal matter. Despite my issue falling slightly outside his specialization, he demonstrated a commendable willingness to engage and guide me through the initial stages. Notably, his responsiveness and attentiveness persisted even when he was abroad. I confidently recommend him to individuals seeking legal assistance.
Marie Smith
Smooth process, all questions answered in a timely manner, friendly and professional staff who listen closely to the clients’ needs and concerns. Absolutely recommend!
Yussie Jupiter
Mr. Zala is an expert at his craft. He showed genuine concern throughout the entire process. He is a true expert in his area of expertise and tangentially-related fields. After Shreeps stepped in, my desired outcome was achieved.
John Coler
Thank You Shreeps(!!) for everything you have done for the restaurant and your continued support. You are an enormous asset for Carbonara Trattoria and will forever be.
Carbonara Trattoria
Shreepal is honest and hardworking. He did what he said he was going to do at a fair price. I would recommend him to anyone looking for legal counsel.
Mark Kochan
Thank You, Mr. Zala for your professionalism and dedication throughout the entire duration of my case. Your vast knowledge of the law is remarkable. Mr. Zala goes above and beyond for his clients. He is also extremely down to earth and the most trustworthy lawyer I have ever met!
Patrick Cressaty
Working with Shreeps has been a breeze! Detailed and thorough in regards to finding potential liability issues and resolving them before something happens. Will work with him again!
Adam Gegan
Excellent overall!! Fantastic, professional service and communication!! Thoughtful problem solving!! My issue was resolved expediently and in my favor!!!
Jeannie Caryn
Reviews left by clients on Google. Prior results do not guarantee a similar outcome.
Your Mind Is Your Property.Protect It Today.
Bring the contract, the name, or the track. One conversation is usually enough to tell you where you stand.