Home / About
Zala IP Law LLC was founded to help creatives and entrepreneurs protect their ideas and monetize their intellectual property.
Shreepal “Shreeps” J. Zala founded the firm to help creative businesses and entrepreneurs fulfill their potential and stay profitable year after year.
He believes in the design of US intellectual property law: that promising you exclusive rights to your work is what encourages authorship and innovation in the first place. The best way to keep your IP profitable, in his view, is to protect it properly and early. The firm's slogan is meant literally. It is a reminder that these are rights, and that they are worth defending in a digital age.
Born in New Hampshire and raised near Philadelphia, he read Economics at Emory University, then studied guitar performance at the Atlanta Institute of Music and Media, and performed professionally for years before law school.
He earned his J.D. from Georgia State University College of Law with a certificate in Entertainment, Sports and Media Law with honors, served as president of the Sports and Entertainment Law Society, and took the CALI award for the top mark in Information Privacy Law. As a legal extern with Georgia Lawyers for the Arts he analyzed the Music Modernization Act and its effect on royalty distribution through the Mechanical Licensing Collective.
He is a member of the Copyright Society of the USA and the Licensing Executives Society, and he advocates publicly for stronger protection of human authorship as AI-driven creation grows.
Outside the practice he still plays and writes songs, follows tech and AI closely, reads world and music history, goes to anything live, and keeps an active lifestyle. He will also recommend a good book if you remember to ask.
The drive to create is an innate one. Turning what you create into a business that pays is what most of our clients are actually doing, whether they call it that or not.
Your intellectual property is likely at the heart of your marketing, your product design, your sales, and your client experience. Making sure it is properly protected is one of the few things that compounds over the life of a business. We were founded to help strategic-minded IP holders keep their intellectual property both safe and productive.
United States law exists to further “the progress of science and useful arts” by guaranteeing individuals the rights to their own work. That principle is older than any platform, and it is worth defending as technology keeps changing what creation looks like.
We champion human authorship and performance, and follow the questions AI raises closely: what AI-assisted creation means for ownership, and the new pressure it puts on name, image, and likeness rights.
We address the business need and the personal one. While pursuing the result, we work to leave you understanding the issues underneath it, so the next deal has fewer failure points than the last. The biggest contributor to your success is you.
Reviews left by clients on Google. Prior results do not guarantee a similar outcome.
Bring the contract, the name, or the track. One conversation is usually enough to tell you where you stand.